Transforming Transportation with AI: SAT’s Journey to the Cloud
As part of AWS Cloud Day Riyadh on September 29th, we’re excited to share the story of our partnership with SAT – a transformation that exemplifies how Saudi organizations are reaping cloud benefits and leveraging AI to deliver real business impact.
The Challenge
SAT (SAPTCO ALSA for Transportation), is Saudi Arabia’s leader in intercity bus services. They decided to invest in upgrading their on-premises infrastructure for business and document management systems, and lay the foundation for AI-driven innovation.
The Bexprt Approach
Working closely with AWS, the Bexprt team executed a comprehensive migration strategy that prioritized business continuity, and delivered a modernized, highly secure, multi-AZ resilient and cost-optimized AWS environment.
But migration was just the beginning.
From Migration to AI Innovation
The real transformation comes in Phase 2, where SAT is leveraging Amazon Q Business and Amazon Q in QuickSight to revolutionize customer service and data analytics. This journey from infrastructure modernization to AI implementation demonstrates what’s possible when organizations take a strategic, phased approach to digital transformation.
From Migration to AI Innovation
On September 29th at the Hilton Riyadh, Bexprt Founder Mo Hamdy will join SAT’s CTO Bader Al-Balwiy and AWS’s MD | GM Mid-Market Enterprise EMEA Amélie Clugnet for a panel discussion on “AI chatbots and Amazon Q data visualization: SAT’s journey.” The session (14:30-15:15) will explore how organizations can move from AI experimentation to production-ready solutions that deliver measurable ROI.
Yousef Allahham, Bexprt Solutions Architect, will also present on The Evolution to Agentic AI, and how enterprises can bridge the gap between innovation and reality.
AWS Cloud Day Riyadh, 29th September 2025.
14:30 Track One.
Panel discussion: AI chatbots and Amazon Q data visualization: SAT’s journey.
Looking Ahead
SAT’s transformation represents a broader trend we’re seeing across the Kingdom of Saudi Arabia – organizations are ready to move beyond proof-of-concepts to enterprise-scale AI deployments.
By combining AWS’s powerful AI services with Bexprt’s implementation expertise, we’re helping Saudi businesses unlock new levels of efficiency and customer experience.
Discover more
- Want to discuss how Bex-Gen can help your business? Get in touch. hello@bexprt.com
- Deep dive into the Bex-Gen solution page
- Bex-Gen case studies: Bex-Gen™ for Smarter Places
- Bexprt is an AWS Advanced Consulting Partner, Regional SI, AWS Reseller, with their own AI solutions over AWS and on AWS Marketplace, and an AWS differentiated Service and Solutions Partner. Discover more.
- Find Bexprt’s AI solutions and services in the AWS Marketplace, and on AWS Partner Finder
- Bexprt’s Awards: AWS Rising Star Consulting Partner MENA Award 2024, The King’s Award for Enterprise for International Trade 2024, Made in the UK Sold to the World Award.
Bexprt ◦ Your Enterprise AI & Resilience Partner. hello@bexprt.com
